1 Zapier
Best for business staff who will build the automations themselves
With no developers, the question is who will build and fix the connections. Zapier is first because the answer can be the people who use the systems. It is made for quick app to app automations built by business staff, and it works best when the monthly task count is predictable. The Professional plan starts at 750 tasks, billed yearly, and Team starts at 2,000.
Watch for. The Team plan is capped at 25 users, and SAML single sign-on and the audit log are not available below it. Past that, Enterprise is arranged with sales.
- How it charges
- Per task, by plan, billed yearly or monthly
- Main limit
- Task caps raise the price with volume, SSO and audit log need Team or above
2 Make
Best for non-developers comfortable with visual, branching logic
Make ranks second. It asks more of the builder than Zapier does and allows more complex logic. Scenarios are drawn visually and can branch, so an operations lead who is used to flowcharts can build a sync with conditions in it. Prices are low and published, with Core priced at 10,000 credits a month on annual billing. Router and error handler modules use no credits.
Watch for. Make lists SSO, role-based access controls and audit logs as Enterprise only. A company with audit needs should ask for that quote early.
- How it charges
- By credits, billed annually or monthly, Enterprise quoted
- Main limit
- Credit based billing, SSO and audit logs only on Enterprise
3 Custom build by Black Badger
Best for companies that want the integration built and handed over
This guide is published by Black Badger, and we build custom integrations. A company with no developers can still have a custom integration, because someone else writes the code. We build the connection, you own it and the accounts it runs on, and your staff never open an editor. It ranks third because self-serve tools are the faster answer for simple automations.
Watch for. Without developers on staff you will rely on an outside maintainer for changes. Because you own the code, that maintainer does not have to be us.
- How it charges
- One-time build scoped in writing, then running costs such as hosting
- Main limit
- Needs a scoping call first, and suits companies of 50 or more employees
What a custom build involves, and how to ask about one
4 Celigo
Best for companies that want prebuilt flows and a managed platform
Celigo is fourth. For a company without developers its appeal is that much of the work arrives prebuilt. It offers prebuilt flows for ERP, ecommerce and finance connections on a managed platform, and there is a 30 day free trial to see whether those flows match your systems. It ranks below the self-serve tools because pricing is quote only, so you cannot start small with a published plan.
Watch for. API Builder, SSO and the development sandbox begin at the Professional edition. Ask which edition the flows you need come in.
- How it charges
- Quoted by edition and how the team uses the platform
- Main limit
- Quote only, SSO and sandbox start at the Professional edition
5 Microsoft Power Automate
Best for microsoft 365 companies connecting Microsoft systems
Microsoft Power Automate ranks fifth, and only for a company that runs Microsoft systems. If you already run Microsoft 365 and Dynamics, flows tie directly to your Microsoft data and identity, and your IT administrator already manages the accounts. Premium is billed per user, paid yearly, and includes premium connectors. It ranks low on this list because it is a weaker fit for a company that mostly connects non-Microsoft systems.
Watch for. A cloud flow that is not triggered for 90 days might be turned off. Seasonal or year-end integrations need someone to check on them.
- How it charges
- Per user or per bot, paid yearly
- Main limit
- Daily request limits per license, unattended bots cost extra per bot
6 Workato
Best for larger companies that can staff a non-developer automation team
Workato ranks sixth. It does not need developers in the strict sense, but it does expect a central automation team, and a company with no technical staff will struggle to form one. It is on this list for the company that grows into that position. When you have many systems and someone whose whole job is connecting them, Workato is the next product to consider after self-serve tools.
Watch for. Workato publishes no prices and has no self-serve start. Expect a sales process before anyone can try it on real work.
- How it charges
- Quoted, with a usage component tracked by capability
- Main limit
- Quote only, with concurrency and on-prem agents set by edition